How to write a cover letter

A cover letter gives you the chance to speak directly to an employer and explain why you are a strong match for the role. While your CV lists your experience, your cover letter helps bring that experience to life.

It should show that you understand the job, have the right skills, and are genuinely interested in the opportunity.

How to write a strong cover letter

1. Address it to the right person

Start your cover letter by addressing it to the hiring manager, recruiter, or employer if their name is listed. This helps your letter feel more personal.
If you cannot find a name, use a clear and professional greeting such as:
“Dear Hiring Manager”
Try to avoid vague openings like “To whom it may concern” where possible.

A student writes mathematical notes in a notebook using a pen, focus on studying.
Two people working on laptops in a modern office setting, showcasing teamwork and productivity.

2. Explain which role you are applying for

Your opening paragraph should clearly state the job title you are applying for and where you saw the vacancy advertised.
You should also include a short sentence explaining why the role interests you. This helps the employer see that you have read the job advert and understand what they are looking for.
For example:
“I am applying for the Spa Therapist role advertised on your website. I was interested in this position because it matches my experience in client care, treatment delivery, and working in a busy salon environment.”

3. Introduce yourself and your experience

The main section of your cover letter should explain who you are and what you can offer.
This is your chance to give more detail than your CV. Focus on the parts of your experience that are most relevant to the role.
You could mention:

  • Your current or most recent role
  • The type of environments you have worked in
  • Key skills you use often
  • Any qualifications or training
  • Experience that matches the job advert

Keep this section focused. Employers do not need your full work history here. They need to know why your background fits this job.

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Chalk lettering of the word 'skills' on a blackboard, emphasizing learning and education.

4. Match your skills to the role

Use the job advert as a guide. Look at the skills, duties, and experience the employer has asked for, then explain how you meet those requirements.
For example, if the role asks for strong customer service skills, give a short example of how you have used those skills in a previous job.
You could include points such as:

  • How you support customers or clients
  • How you work as part of a team
  • How you manage busy periods
  • Any targets, systems, or responsibilities you have handled
  • Specialist skills linked to the role

This section should make it easy for the employer to see that you are a good fit.

5. Show enthusiasm and close professionally

End your cover letter by thanking the employer for their time and showing that you would welcome the chance to speak further.
Your closing paragraph should be polite, clear, and confident.
For example:
“Thank you for considering my application. I would welcome the opportunity to discuss my experience in more detail and explain how I could support your team.”
Finish with:
“Kind regards”
Your name

Close-up of a handwritten thank you note on brown paper with a pen nearby.

Final tips

Keep your cover letter to one page if possible. Use clear language, short paragraphs, and avoid copying the same letter for every job. A strong cover letter should feel specific to the role you are applying for.
Before sending it, check your spelling, contact details, and the company name. Small mistakes can make your application feel rushed.

Happy job hunting!